Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer

Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer (Paperback)

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Description


Stretching across three centuries, from the start of the Civil War through Prohibition to today, Bitter Brew is the engrossing, often scandalous saga of one of the wealth- iest and most colorful dynasties in American commerce: the Busch family of St. Louis, Missouri, the founders of the legendary Anheuser-Busch company. The critically acclaimed journalist William Knoedelseder tells the story of how the Busch patriarchs turned a small brewery into a multibillion dollar international corporation and trans- formed their product, Budweiser, into the iconic "King of Beers." He paints a fascinating portrait of immense wealth and power accompanied by scandal, heartbreak, tragedy, and untimely death. A cautionary tale of prosperity, hubris, and loss, Bitter Brew is also a revealing chronicle of American progress and decline over the past 150 years.

Product Details ISBN-10: 0062009273
ISBN-13: 9780062009272
Published: HarperBusiness, 01/01/2014
Pages: 396
Language: English