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The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today
What companies need to knowand doto win and hold on to tomorrow's best employees
The workplace of the future is being shaped today by Web 2.0a collection of breakthrough social media technologiesand by the Millennial Generation, people born between 1977 and 1997. The convergence of these emerging workplace trends has created a generation of hyperconnected workers who are placing increased pressure on employers to overhaul their approach to talent management. In The 2020 Workplace, human resources experts Jeanne C. Meister and Karie Willyerd offer a practical game plan companies can use to attract and keep these employees, and, in doing so, transform their organizations; achieve compelling business results, such as increased innovation and improved customer connectedness; and compete more effectively in the global marketplace.
Based on key findings from two surveys of global professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia, and NASA, this book shows how the social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Meister and Willyerd bolster their thought-provoking research with real-world examples of these practices in action, including a YouTube new-hire orientation contest, the use of Twitter for sourcing job candidates, and a video game for new hires. With twenty predictions for the 2020 workplace and a glossary for those who have never texted, posted to Facebook, or Tweeted, this book is a must-read guide to what companies should doand are already doingto create tomorrow's workplace of choice.
About the Author
Jeanne C. Meister is an internationally recognized thought leader, speaker, and author in enterprise learning. She is the author of Corporate Universities and Corporate Quality Universities, and her research has been profiled in such publications as the Chronicle of Higher Education, Chief Learning Officer, Fast Company, Harvard Business Review Japan, and the Financial Times. She is a cofounder of Future Workplace.
Praise for The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today…
“Anyone interested in building a workplace comfortable to the upcoming connected and techie generation should find ideas worth exploring here. Highly recommended.”
-—Library Journal (starred review)
“This book includes key information that all learning professionals need to create a successful talent management strategy and leverage the benefits of social media in the workplace...[C]omprehensive and forward-thinking.”
-—Training and Development
“Meister and Willyerd offer thoughtful tips, the latest in corporate training, and advice for negotiating this new workforce.”
“Provocative and entertaining.”
“In their visionary and pragmatic book, Jeanne C. Meister and Karie Willyerd equip you with the tools you need to attract the best people and help them do their best work. The battle for talent is more intense than ever; Meister and Willyerd show you how to win.”
-—William C. Taylor; Founding Editor, Fast Company; Coauthor, Mavericks at Work
“How you behave will matter more than what you sell in the future, and your reputation will drive your success. If you expect to maximize employee productivity and have a strong enterprise in 2020, Jeanne C. Meister and Karie Willyerd’s book is a must read.”
-—Rob Quish, CEO JWT INSIDE and COO JWT North America
Jeanne C. Meister and Karie Willyerd are on their game in The 2020 Workplace. With their workforce and talent insights, as well as their pragmatic approach to getting started, they’ve created a North Star for organizations to use on their journey to winning better talent today.
-—David Smith, managing director. Accenture; coauthor, Workforce of One
“Finally the imperatives for change are laid out in one spot, and a pragmatic roadmap for success is outlined. If you are dedicated to building healthy, productive next-generation organizations, you must read this amazing book.”
-—Susan Burnett, Senior Vice President, Talent and Organization Development, Yahoo!
In The 2020 Workplace, Jeanne C. Meister and Karie Willyerd share impressive research findings, tell compelling stories, and offer thought-provoking ideas that will become the basis for preparing to live in a global, technological, changing, and connected future.
-—Dave Ulrich; Professor, Ross School of Business, University of Michigan; Partner, The RBL Group
“Meister and Willyerd have blazed a trail with The 2020 Workplace. With key insights on how to manage tomorrow’s workforce—one that is beginning to show up to work today—this book is a must read for all in our profession!”
-—Matthew Peters, Chief Learning Officer, Defense Intelligence Agency
“The workplace is evolving faster than ever before, reinventing everything from how employees connect with an organization to how they learn, leverage information, and lead. Managers, don’t miss this opportunity to get a jumpstart the 2020 workforce before it’s too late. ”
-—Lynne C. Lancaster, co-author of The M-Factor: How the Millennial Generation is Rocking the Workplace
“The 2020 Workplace is a thought-provoking guide to the emerging workplace trends and how they will shape business in the future.”
-—Peter Cappelli, George W. Taylor Professor of Management and Professor of Education, The Wharton School of the University of Pennsylvania
“The 2020 Workplace provides tremendous insights, not only into the emerging workforce, but also into the changes that enterprises will have to make to effectively recruit, develop, and retain what will become increasingly scarce human resources.”
-—Dr. Stanton D. Sloane, President and CEO, SRA International
What a fresh and forward-looking read. Jeanne C. Meister and Karie Willyerd have tackled recruitment, motivation, learning, and leadership in the new and evolving ‘connected world,’ and they have offered best practices and their own thoughtful approaches for companies and leaders to consider.
-—John W. Gill, Vice President, Human Resources, Rolls-Royce Energy Systems
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